Our Vision

Become the preferred Gippsland getaway for visitors seeking to escape the pressures of modern day life and enjoy life's simple pleasures.

Our Mission

Lead the Gippsland tourism industry in showcasing our region to visitors, driving increased levels of visitation to our region through offering an authentic, sustainable and unforgettable visitor experience.

Our Core Values

  1. Share our inspiring region
  2. Act with Integrity
  3. Nurture our environment
  4. Support our local community